Create Yourself Here
University recruitment brand campaign
Campaign for the Department of Contemporary Art & Theater
I redesigned and expanded Shepherd University's recruitment materials for their art, theater, and design programs, refreshing an existing visual theme to better connect with prospective creative students.
The comprehensive campaign included a cohesive suite of tactile marketing materials—pocket folder for informational one-pagers, postcards for direct outreach, branded stickers for student engagement, and custom sketchbooks that served as both promotional tools and practical gifts for art students.
The updated design approach maintained brand recognition while injecting fresh energy and appeal specifically tailored to attract students passionate about creative disciplines.
Design Responsibilities:
- Branding Strategy
- Conceptual Design and Presentation
- Logo Development
- Print Design
- Print Production
Made with Bullet